Ayr is the largest coastal town in South West Scotland.

It’s a place that attracts hundreds of thousands of tourists each Spring and Summer, swelling the weekly population by 150%. They come for the world class golfing at Royal Troon and Turnberry, for salmon and trout fishing, sailing, grouse shooting, horse racing not to mention to explore historic sites from the impressive Culzean Castle to numerous other castles and the birthplace of Robert Burns, and for the stunning sea views. Golf and Robert Burns put Ayr on the map, but the area's unique charms have kept it there. Rolling hillsides, dramatic coastline and even some of Scotland's famous islands are all within easy reach of Ayr's old town and its architecture stretching back 500 years.

The Brigs of Ayr, as immortalised in the Burns poem of the same name, still stretch over the River Ayr. The nearby Burns National Heritage Park contains the birthplace of the great man as well as a museum dedicated to his honour. Place your bets at Ayr Racecourse or enjoy a round of golf at Turnberry or Royal Troon Golf Course. Walkers can explore the surrounding region's famous hills, islands and coastline.